Using Tacos, selling products online has never been easier. It almost looks like you just take or download some photos, write a description and set a price. Surprise! To tell you the truth it really is that easy. The work lies in fulfilling orders.
Selling products online consists of simply matching products with clients.
Let us offer a few tips that will help you be as successful as you can be.
Managing Your Products
Product Selection
Since you are a creator you already have an identity which is your brand. Products you offer should be aligned with what your image stands for.
The next point to consider is to offer products that solve client problems or fulfill a specific need. We suggest conducting market research to understand your target audience which is fancy talk for making a poll to directly ask your followers what they would like to see. Too often we make things more complicated than necessary.
Along the lines of product selection is the concept of quality and price which are typically negatively correlated. Successful specialty products are almost always either low price (quality) and high volume, or high price (quality) and low volume. It helps to focus on one strategy or the other.
Product Listings
It should go without saying that product images are of key importance and should therefore be of excellent quality. They should be taken from all angles and show detail about anything important.
Product descriptions should be clear and detailed. Make sure to include all the important points and it will save you potential disputes. What are your shipping and return policies for physical products? Consider the point of view of a client who knows nothing of it and ask yourself what they would want to know about it. One huge modern day hack is to use an LLM and tell it all about your product and then ask it to write the description.
Promote Your Products
Promotion within Tacos (for existing clients)
The Tacos platform automatically publishes a post when you create a product and also creates a product section in your profile for visitors to see.
Know what gets client’s attention? A sale! Every now and then perhaps you could take one or two of your products and announce a sale.
Promotion outside Tacos
This falls under the category of general promotion which is a huge topic discussed everywhere. We do not have any special secrets as to how you might go about it, however we would mention a few things to be aware of.
– AI is your friend. At every step including how to do promotion an LLM could give you good advice when you share with it a detailed description of your product and what your clients are like.
– Think about collaboration with third parties. “The power is in the list” as they say. Aside from your list, who else might have a list of interested people? Is there a way for you to link your product with the product of someone else?
– Promoting a product is the same as promoting your profile! Since you are already doing the work to sell online you could use it as a tool to get more followers. The general rule is that sales are correlated with the quantity of people you can reach. Since those who can see your product on Tacos are relatively fixed, sales increase when you advertise (free or paid) on more platforms and in front of more people.
Managing Your Sales
Customer service. This is what will set you apart from the competition. Even if you have a product which is uniquely yours, others have theirs. The difference over time is how satisfied each client will be and that depends a lot on the communication you have.
Customer service starts with your well-written product description including everything a buyer can expect. It takes quite a bit of work to get it right yet it is time well spent as it will save you from client complaints by thoroughly clarifying the expectation.
Customer service as seen by the client is a matter of meeting the expectation. When done right most clients will not need to contact you. If they do it goes without saying that a prompt and complete reply should be made. Learn from interaction with clients. This will guide you to continually improve the product listing and sales process.
Customer service is a team effort and you are part of team Tacos! If we can help with something just let us know. Only together will we succeed.